Having the ability to draw, render, and create a great furniture piece takes a creative mind and time. The back bone to a great furniture design company is effective branding. Branding should clearly capture the companies concept and aesthetic quickly and effectively. During my on going research on furniture design and branding I came across a few companies/ branding concepts that are a great example of effective branding.
http://www.behance.net/gallery/Martina-Sperl-Branding/11136539
http://www.behance.net/gallery/360-Design-Strategy/9982333
http://www.behance.net/gallery/Lamon-Luther/6452591
http://www.behance.net/gallery/DesignBlvd/5810377